How It Works
You complete a detailed marketing analysis questionnaire. You will find yourself asking the questions that lead to WHY. And it’s rarely just about revenue.
We’ll help you identify the audience that’s right for you and where you can find them. Writing high-impact copy for the wrong audience doesn’t help anyone.
Together, we’ll assess how well your brand (if you have one) fits your WHY, your products / services, your target audience, your goals, and your budget.
Based on target audience and budget, channels should be carefully selected and aligned for success. Email marketing, web content, social media, YouTube presentations are possible. But what will “work”?
I have worked with Barbara Escher for over a decade, and am consistently impressed with her ability to function as either a team leader or team member. Her creativity and intelligence bring tremendous added value to every project, and her technical expertise is superb. Even when engaged in the technical side of building a web site, Barbara brings her marketing and PR savvy to the project. Barbara is a powerful writer, comfortable working in a global environment, and able to think strategically while keeping tabs on the details. I rely on her technical abilities with full confidence, and value her passion about her work.
Amy Blake, Owner, Blake + Barancik Design Group
Barbara did a fabulous job with my newsletter and my personal "brand." She asked lots of in-depth questions. I felt like she strove to know my business as deeply as possible before making recommendations. I continue to be amazed at the snippets of our conversations she has incorporated on so many levels in my website, newsletter, and marketing copy. Not only does she hear everything I say, now I think she anticipates it.
Holly Thomas Donaldson, CFP®, CEPS
Fee Only Financial Planner | Personal CFO | Behavioral Economist
I have known Barbara for nearly 25 years. We worked together at QAD where I was the North America Sales Manager, managing sales and consulting services. In the years since, I have called on her to help with the Competitive Intelligence Team at SAP, and later with a new venture. Given that "content is king," then Barbara is the person you want to have on your team. She has assisted us with our business plan, direct mail campaign letters, editorial articles and press releases, and significant content development for our web presence. Barbara is an extraordinary marketing professional, but first and foremost, she is a writer and can craft a message, a story, a "presence" like no one I've ever known.
Jim Richardson, Investor Relations, Stonebridge Capital
I’m ready when you are! Your beautiful content is right around the corner.