Finding the Why
Everything begins with “The Why.” We help our clients to clearly articulate their own vision – their own Unique Why – and use it to drive both product and market vision.
Identifying the Who
Once you know the Why and the What, it’s time to identify the “Who.” The precise target audience or set of personae who are the right fit for your vision.
Clarifying the What
Product and service vision are a byproduct of the core company vision. The vision and the offering must clearly align to arrive at the desired destination.
Laying Down the How
With the Why, the What, and the Who, the How is the starting point for marketing and sales.